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Everyone plays a role in ensuring students attend school regularly and we all have the chance to promote awareness about the benefits and significance of attendance for student success and engagement. We can do this through positive and supportive messaging for students, families, communities, and educators. The toolkits on this page will help you to support students and families to attend and engage with your attendance awareness campaigns! 

Washington Attendance Awareness Toolkit

Every month presents an opportunity to raise awareness around attendance. In September, we recognize Attendance Awareness Month! September is Attendance Awareness Month! º£½ÇÉçÇø & the Educational Service District (ESD)?network collaborated to develop this Washington Attendance Awareness Toolkit for school districts to adapt for their communities. 

Social Media

• Find ready to post Social Media Messages for students, families, school and district staff, and communities.

Material Templates

Use these editable templates to adapt for your school or community. Add your logo and use photos of your students and community.

• Attendance Letter Template provides parents with the information about attendance required by law in

Local Highlights in Washington

• Franklin Pierce School District You Belong Here Flyer

Local Attendance Challenges 

• Fall: ESD 113 FALLing into Great Attendance 
• Winter: ESD 113 Snowman Attendance Challenge 
• Spring:
  • Hood Canal School District March Madness Rules 
  • Hood Canal School District March Madness Poster
  • North Central High School March Madness Flyer
• Rethinking Perfect Attendance Awards Article by ESD 113 Attendance & Engagement Coordinator

2024 Attendance Works Attendance Awareness Campaign

Attendance Works supports national Attendance Awareness Campaign each year. Find additional messaging, resources, and toolkits on the .  

• offers messaging and positive engagement strategies, key concepts and tools to help educators raise awareness about why showing up to school matters and also to build the  strategies that motivate students to come to school and, then layering on support when that¡¯s needed.
• are for everyone (districts, schools, preschools, health providers, public agencies, community organizations, faith-based institutions, elected officials, businesses, and families) to rally their school communities to support students and families in order to improve attendance, connection, and achievement.
• provides suggested messaging to students, parents, and caregivers that demonstrate why attendance at school is important.
• provides letters for school teachers hoping to encourage good attendance around winter holidays.

Year Long Attendance Messaging Planning Tools

Video & Message Recordings

Public Service Announcement Videos

The Seattle Sounders, Rave Foundation, Office of Superintendent of Public Instruction, and the Office of the Governor have teamed up to record two Public Service Announcements. Check them out:

Attendance Message Recordings

Seattle Seahawks Tyler Lockett

• Wake up Call Message-Student
• Parent Notification Message

Seattle Sounders Cristian Roldan

• Wake up Call Message-Student
• Parent Notification Message

Seattle Sounders Nicolas Lodeiro (Spanish)

• Sounders Robocalls in English and Spanish

Holiday Messaging

The holiday season is a time when student absences can increase. Find some template messaging to support positive messaging to students and families during this time. This is a great opportunity to plan for when students return to school after the break and including students in this planning!

Winter Holiday Messaging

Ideas and Resources

• Share resources with students and families
• Options for back-to-school attendance awareness
  • Revisit Attendance Works Tool-Kit
  • Involve student leadership and groups
    • Allow for them to come up with hashtags or themes
  • Contests
    • Theme days
  • Celebrate students, families, and communities
    • Family engagement night
  • Goals/New Year's Resolutions
  • Utilize beginning of school attendance awareness
    • Student peer relationships
    • Positive visual reminders
    • Morning welcome

The tools, ideas and resources on this page were developed in partnership with the ESD Attendance & Reengagement team, as part of the ESSER Attendance & Reengagement Project.